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The size of the mobile gaming market in Canada in 2021 was $1.9 billion. This figure made Canada one of the key markets globally, alongside countries such as China, Japan, the US, and South Korea. Development companies like Capermint, Kevuru Games, and Rising Max have played an integral role in creating this healthy market and continue to do so.
They are a selection of the developers that will lead the way into what looks like being a positive future for the industry. Taking a closer look at the statistics provides more insight into this future and reveals the position of mobile gaming in Canada today.
Predictions for the growth of mobile gaming in Canada
By the end of 2023, revenue in the Canadian mobile games market is expected to reach $2.8 billion. Experts then expect a compound annual growth rate (CAGR) of 6.19%, resulting in a revenue figure of $3.56 billion by the end of 2027.
In addition, user penetration is expected to increase from 30.4% in 2023 to 34.2% by 2027. Overall, by 2027, there are expected to be 13.7 million users in the Canadian mobile gaming market.
Comparing this situation to the US mobile gaming market, it’s clear that Canada is still some way from the US revenue of $46.47 billion. However, there is significant potential for further growth in the video game market overall and the mobile gaming market specifically.
Potential for future growth of mobile gaming within a thriving video games industry
The revenue figure for the video games market in Canada is expected to reach $5.2 billion by the end of 2023. This figure is expected to increase by a CAGR of 8.66% to reach $7.25 billion by 2027. By this time, the number of users is expected to reach 14.3 million, with a user penetration rate of 35.9%.
Mobile gaming will continue to contribute the largest percentage to this overall gaming revenue figure, with events such as future adaptations of Pokémon Go and Nintendo’s expanding support for mobile gaming helping to promote further growth of the market.
Another major factor in the future expansion of mobile gaming in Canada is the work of top development studios like Juego Studios and Behaviour Interactive. Both studios provide multi-platform game development services, including mobile app development. They are joined by Zartek Canada, a studio involved with the development of mobile casino gaming in Canada, which includes bringing Ontario online casinos to smartphone and tablet users.
Several factors are integral to the future of mobile gaming in Canada
In addition to fresh gaming development, there are other factors that will play a vital role in the future of the Canadian mobile gaming industry. These factors include the increased adoption of 5G in the country, which will enhance user experience and attract more players, and increased smartphone penetration, which is expected to reach 97.58% in 2028.
Given the positive developments that will have an impact on mobile gaming in Canada in the future, the healthy position of the market is likely to continue.
