It’s 2023, and the world is online more than ever. It has become important for any content-creating brand or business to showcase its content to as many audiences as possible. That’s where SEO jumps in. SEO helps you identify the right keywords for your content to stand out. Search engine algorithms undergo constant changes every time, making the already unpredictable SEO even more difficult to understand.
The world is introduced to a new trend every single day, and it becomes important for businesses to keep up with those trends to stay relevant. While we are already trying to cope with all the latest trends and changes, we also want to help fellow digital marketers and business owners with all the latest SEO trending factors in 2023.
From the continued rise of video content to the impact of artificial intelligence on SEO, we will try to cover all the key trends in this blog so you are all set to improve your website’s visibility, drive more traffic, and increase revenue. So let’s explore the biggest SEO trending factors of 2023 that can help you stay ahead of the competition.
SEO trends To Watch Out For
The E factor: EEAT
At the end of last year, Google decided to add another E to its already existing and popular EAT. EEAT stands for Experience Expertise Authority Trust and is a critical factor in Google’s search algorithms. If you have a website with a niche of products, services, or content that can affect health, financial stability, etc., then your website requires a higher EEAT weightage. Experience in EEAT means that Google wants to notice that a creator has first-hand and real-world experience with the SEO trending topics discussed. It helps Google decide the credibility of the website.
Capitalising on the AI content
2022 saw the introduction of AI in public content creation, and 2023 will only witness it rise. AI tools are helping digital marketers produce high-quality and SEO-optimised content at scale. Algorithms from OpenAI, like GPT, are continuously updating themselves to help content creators analyze user behaviour and interests to create content that can be ranked higher on search engines based on the latest SEO news.
Please your fans before others before getting new ones
Curating content that focuses mainly on what the audience wants to grasp instead of targeting more traffic is crucial for building a solid digital presence. With the help of content providing value and engagement with the audience, businesses can establish authority and brand loyalty, increasing their search engine rankings.
Generate more authorised content
In 2023, Google wants to make sure real creators curate the content on the website for a real audience. With the help of original, high-quality, and relevant content, writers can use backlinks from credible websites to attract organic traffic while improving their search engine rankings.
Mark as Helpful!
With another update to google’s algorithm, Google is now focusing on serving high-quality content to users. Google has started prioritising more helpful content that satisfies user issues. For content to be marked helpful on Google, it should be created for humans instead of search engines, and it should be relevant and authoritative.
Time to put automation to work
2023 saw a rise in many new tools and technologies that focus on streamlining the digital marketing process, making SEO automation even more sophisticated. In 2023, more SEO tasks like researching keywords, monitoring the website, and analysing the data will be automated. These automation tools will continue to evolve and shape the future of SEO-based digital marketing.
Changes to CTRs by SERP positions
In 2023, Google has been working on making it easier for users to scroll through multiple pages of SERP results to find the content they need. With voice research and featured snippets getting more popular, the usual traditional SERP rankings might not have the same impact on CTR as before. Marketers will be needed to modify and revoke their SEO strategies to optimise for new SERP features in 2023.
Direct to the cart: Work on Product page SEO
Product page SEOs are getting even more popular and important for e-commerce businesses in 2023. It is now more important to focus on using optimised product descriptions, high-quality media, and portals with the best user experience that can improve conversions and search engine rankings.
Learn from your competition: SEO competitor analysis
Understanding competitors’ strategies will always help you shape your SEO strategy. This process is now getting easier and smarter in 2023 to help you rank better on search engines.
Run, don’t crawl!
In 2023, Google has been setting up its own climate goals to avoid generating more carbon energy. To achieve this, Google has been working on reducing the crawl frequencies on the websites. This year, search engines are expected to decrease their crawl frequency due to increased online activity and the ever-rising number of new websites. Businesses are now required to fully optimise their website architecture, content, and backlinks to ensure the portal is fully crawled.
Focus on Fast-loading and high-performing websites
Website loading time and performance is an important factor to keep the audience of a short attention span engaged more on the portal. Along with curating high-quality content, a high-performing and less time-consuming website can play a crucial role in improving the ranking of your website.
The world of SEO is constantly evolving. So, it is important to keep up with the latest SEO challenges to stay ahead of the competition. Collaborating with the best SEO services in Sydney, you can climb to the top. By staying on the top of the graph, businesses can walk the path of success with better confidence.